You Are More Than a Job Title
Except that’s how most people answer the question “What Do You Do?”
The problem with that response is it’s boring, predictable and won’t be memorable. Is your goal in meeting someone new to be forgettable?
If the first 30 seconds in answer to the “What Do You Do?” question isn’t compelling or interesting, you have wasted an opportunity to make a powerful, and lasting, first impression.
Fortunately, there is a simple and fast answer found in this short book. You could be ready for a party tonight.
You’ll be able to create a variety of Elevator Speeches by taking a short and easy journey, guided by the hands of a pro who’s worked with hundreds of people just like you. You’ll discover there are a variety of things you can do to “multi-purpose” your Elevator Speech to dynamically reinforce what YOU are all about.
In this book you’ll find:
- The 3-part Elevator Speech formula–easy to create and powerful to deliver.
- Recognize a great Elevator Speech and how it fits into your Personal Branding.
- Insights into Neuroscience that apply to your Elevator Speech, as well as your overall success.
- Examples you’ll use repeatedly with Before and After Elevator Speech makeovers.
- Multiple ways to use your Elevator Speech that make so much sense you’ll smack your head that you hadn’t thought of them!
You are so much more than a job title. You can communicate your value in 30 seconds without cringing and in a way that will have people eager to know more about you.
If you liked “How to Win Friends and Influence People” or “What Color Is My Parachute”, you’ll want to add this book to your list.
Having worked in Corporate America and as an entrepreneur in my own business, I understood on some level the value and role of the Elevator Speech. However, Dorothy Tannahill-Moran hit the nail on the head in her book, Elevator Speeches That Get Results. In this quick easy read, I gained a deeper appreciation for the Elevator Speech as a tool for managing my personal brand. This little gem not only offers suggestions for how to use a well-crafted Elevator Speech, but also provides helpful tips for creating one, if not several. I especially appreciated her insight into what works and doesn’t work in creating and delivering an Elevator Speech and have been inspired to re-write my own. Well Done!Kristen Clark